Traditional Dutch Worldview
Individualism
Emphasis on self reliance and individual responsibility, but also consensus building
Task Oriented
Time and scheduling well organized; results oriented
Equality
Strong emphasis on fairness; democratic ideal
Balanced Need for Certainty
Value some stability and structure, but once provided there is considerable autonomy
Universalism
Strict application of formal rules without much concern for context
Exact Time
Time is a commodity not to be wasted; often organized in compartments
Cultural Note:
Although the Dutch are known for their openness and tolerance, this is being sorely tested by their burgeoning immigrant population, and particularly the Muslims, whose values conflict sharply with traditional Dutch values.
Cultural Assumptions
- Industry and hard work highly valued and respected
- Honest, straight forward approach to interaction
- Value privacy and initial reserve
- Strong spirit of democracy and independence
- “Live and let live” motto; tolerance for alternative lifestyles
- The home is the center of social life; “gezellig” (pleasant, cozy)
- Thrifty; waste and excess cost is frowned upon
Traditional Dutch Communication Style
Low Context
Focus on words to convey meaning, messages taken more literally
Formal
Sensitive to position and age, politeness valued
Emotionally Restrained
Emotional displays are avoided
Guidelines for Communicating with the Dutch
- Be prepared for very straight forward and direct communication style. Many cultures consider the Dutch to be “blunt.”
- Honesty is highly valued and the Dutch expect people to communicate what is on their minds in an open manner. Not doing so can appear “shifty” or “devious.”
- The Dutch tend to take statements very literally, so be careful what you say or promise. Even an innocent statement of “we’ll look into this problem” can be taken as “you will solve the problem and the matter is closed.”
- Professional titles are not often used in speaking with business associates.
- The Dutch value everyone having their opinion or say, so make sure there is time for this sort of participation.
Non-Verbal Dynamics
For the most part, gestures are kept to a minimum, although there will be more in the southern part of the country. Firm handshakes and a warm smile are the common greeting, even with children. Pointing to one’s forehead with the index finger means someone is crazy or behaving stupidly.
There is not much touching between acquaintances or business associates. However, it is common for friends to kiss.
Personal space and privacy is appreciated, especially as it is a high population density country, so personal space closes when out in public.
Business Practices
| PROBLEM SOLVING | Systematic, linear approach; trial and error sometimes acceptable |
| MOTIVATING PEOPLE | Provide challenges, opportunity for increased responsibility, advancement, personal development |
| APPRAISING PERFORMANCE | Structured, formal, scheduled, tied to salary and advancement |
| NEGOTIATING, PERSUADING | Direct, to the point, forthright, little preliminary discussion |
| DECISION MAKING PROCESS | Often consensus driven which requires more time |
| PARTICIPATION IN MEETINGS | Open, assertive, information should be supported by facts and data |
| SUPERIOR / SUBORDINATE Relationships |
Informed by a spirit of fairness and respect; Displays of authority are not appreciated |
| HIRING | Hiring based on skills and experience; Labor laws protect the employee |
| CUSTOMER RELATIONS | Technical expertise and professional history are important to customer relationship |
