Brazil: Values                                                                  

Below are some value generalizations that apply to many Brazilians:

  • Family oriented
  • Time is flexible (being on time is not expected)
  • Group harmony (going along with the group is important)
  • Talkative
  • Joie de vivre (generally positive and happy)
  • Spiritual (especially follow Christian faiths)
  • Superstitious
  • Patriotic
  • Gregarious
  • Admire the US
  • Relaxed (don’t take life too seriously)
  • Class conscious
  • Express emotion easily and publically
  • Close personal space (lots of touching, hugging, and kissing!)
  • Love to party, dance, sing and eat!