English for the Global Market

Make sure that your message is understood globally! IOR works with companies to ensure that their English language websites, promotional materials and internal documents are understood by both native and non-native speakers of English. This is sometimes referred to as “Global English”. By focusing on language choice, sentence structure, tone and flow, IOR assists companies in re-writing documents and provides ongoing consulting on best practices for applying the structure of English for a Global Marketplace.

IOR’s team of English Communication Specialists can provide Non-Native English Speakers Review. Our non-native English speakers review current and proposed communication materials to determine comprehension levels. They will analyze and report areas of difficulty and misunderstanding and make recommendations for revisions.

Marketing Communications Assessment: Eliminating Cultural Bias

It often takes an outsider to identify culturally biased text and visuals. Our team will help your company reveal unintended cultural biases in your communications materials. We will provide an assessment of both internal and external documents such as instruction manuals, handbooks, policies, websites and other marketing communication materials. IOR demonstrates the effective use of intercultural communication principles and proposes edits and modifications based on your intended audience and communication objectives.

Staff Training: Writing English for a Global Audience

IOR develops and delivers customized in-house seminars and webinars to teach your staff how to write for non-native English speakers. Participants learn to adapt their writing while retaining, and often enhancing, the strength of the message. Exercises using texts from your organization provide the opportunity to practice new skills in a way that makes learning immediately applicable to the workplace.

Example of “Global English” practices in action: